IT is all about the consumer experience in your store. We have to connect to each person shopping today.

Today's consumer shops 11 websites (WebRooming: The practice of researching a product online and then purchasing the product at a nearby retail location.) before leaving their home. You have them in YOUR STORE while they are ShowRooming. This is the practice of visiting a store for the purpose of checking out a product before buying it online at a lower price or for additional incentives.

You need to excite the consumer and ask them for their business. Millennium shoppers like to shop with local retailer and it is proven. Attract a consumer with your good looking web site because they shop you before coming into the store.